Marketing and efficiency of raw beef supply in Kampala

Abstract

Worldwide, bovine meat output rose to 71.1 million tonnes in 2020, up 2.1 percent from 2017, principally originated in five leading producing countries. Uganda has 14.2 million cattle, of which 13.3 million are indigenous or native breeds. The study focused on marketing and efficiency of raw beef supply in Kampala primarily focusing on three specific objectives that include: To map out the raw beef supply value chain in Kampala metropolitan area; To determine the marketing efficiency of raw beef marketing in Kampala; and to propose policy recommendations to improve the raw beef value chain in Kampala. The literature review will be carried out from the text books, newspapers, government journals, magazines and the internet. The study was conducted in Wandegeya division in the district of Kampala. The division covers a total land area of 321.1 Km2. A cross-sectional design was used in the study where data was collected at a single point in time, the design was chosen because of its economic benefits to the researcher in terms of time and financial resource. The study looked at marketing and supply efficiency of raw beef on the ability to promote and stimulate the selling or buying of a particular product for a period of time. It also established that the raw beef supply chain takes various routes including wholesalers, retailers and other dealers in raw beef, while their activities are affected by lack of storage facilities and perishability of raw beef among others, therefore for raw beef to be supplied efficiently and effectively there is need for improved veterinary services and storage of raw beef.