| dc.contributor.author | Nakafeero, Dianah | |
| dc.date.accessioned | 2022-01-17T06:58:25Z | |
| dc.date.available | 2022-01-17T06:58:25Z | |
| dc.date.issued | 2018-06 | |
| dc.identifier.citation | Nakafeero, D. (2018). A marketing plan for the National Environment Management Authority Library. Unpublished Undergraduate Dissertation. Makerere University. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12281/11108 | |
| dc.description | A project report submitted to the East African School of Library and Information Science in partial fulfillment of the requirements for the award of the degree of Bachelor of Library and Information Science of Makerere University. | en_US |
| dc.description.abstract | Marketing has various definitions. A library without users is useless. To succeed, there is need
to let the users be aware of the benefits of the library to provision of information resources
and services. Marketing is about keeping the clients in touch and informed about resources
and services that match their interests. The aim of this project was to come up with a marketing plan that would assist in marketing of library and information services provided by the NEMA library, so as to increase utilization of
the facility. Through the project research, several recommendations were generated as a result of observing
what was happening in the library, the interviews with the librarians and several questionnaires
that were filled in by the patrons | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Makerere University | en_US |
| dc.subject | marketing | en_US |
| dc.subject | library marketing | en_US |
| dc.subject | library users | en_US |
| dc.title | A marketing plan for the National Environment Management Authority Library. | en_US |
| dc.type | Thesis | en_US |
