Factors affecting consumer adoption of online shopping (a case study of Makerere University Kampala)

Abstract

The purpose of the study was to establish the factors influencing adoption of online shopping by customers in Kampala. Specifically, the study determined the association between respondents’ socio-demographic characteristics and online shopping. The study employed a cross sectional descriptive design in order to achieve the study objectives. The study utilized simple random sampling to select respondents into the sample. The sampling frame taken for the current research, are the students of School of statistics and planning at Makerere University. The study indicated that socio-demographic factors such as the region of origin and awareness about the online shopping were significantly associated with online shopping. The study recommends that Information Technology Infrastructural development should put in place to facilitate online shopping