MARKETING STRATEGIES GOSPEL ARTISTS USE TO MARKET THEIR MUSIC

Abstract

The study aimed at finding out the different strategies gospel artists use while marketing their music,the challenges the face in marketing and also the possible solutions to the challenges they face The study used the qualitative method which included use of interviews that is interviewing different artist,questioners,documentation analysis. The study found out that the main strategy gospel artists use to market their music is use of social media that is Facebook,Whatsapp Instagram mong other strategies like use of electronic. Media ,promoters,gigging,friendships among others The study also found out the different challenges the gospel artists face while marketing their music and one of the main challenge is finance that is money to help them market their music and other challenge like lack of strong leadership's that can help to give platforms to these artists to market their music. The major solution to the challenges that these artists face include creation of leaders by the artists electing them,also support from those who call them to performsmong others. The study will help artist know the strategies they use to market their music,and how to solve the different challenges they face.