An exploration of the place and value of Euphemism art in the Artistry of folksongs : a case study of selected folksongs of the Baganda.
Abstract
Politeness is a concern and necessity in advertising because of sensitization goals to be achieved in the midst of cultural, legal and competitive challenges. Thus, this study examined the utilization of euphemistic devices to ensure politeness in our day to day communication. The study is based on the use of words that would the weight of what the speaker really meant,that is choosing to say specific words so as to be polite, not sound vulgar, insensitive. Euphemisms help neutralize words that can come as harsh, insensitive or improper.