A marketing and delivery application, chicken zone

Abstract

With the outbreak of the Covid-19 pandemic, there was wide closure of businesses which increased unemployment while the demand for food was only increasing. Many people turned to poultry farming because it requires less capital to start and chicken has a low gestation period. The considerable deployment of ICT services nationwide encouraged ecommerce in Uganda as the public greatly undermined the digital divide that existed prior to the pandemic. In Uganda today, the public has esteemed the vitality of technology in improving business process. With technology along the agricultural value chain, farmers can ascertain market needs, consumer tastes, improve incomes and increase employment opportunities. Buyers on the other hand, want convenience shopping since the Covid-19 pandemic made deliveries become a business trend.

As a result, there was a gap in that local farmers were alienated from consumers who require value addition and service delivery. Marketing today is bench marked for eCommerce and online trading. Buyers prefer online shopping to traditional market places, therefore, farmers need to cope with this new trend. As graduates advancing in the IST career, we have a designed the Chicken Zone application to assist small and large scale farmers actively participate in the marketing and delivering of poultry products. The usage of the application has been simplified to assist all levels of users to participate in the chain of distribution. Simple programming languages such HTML, PHP, CSS and JavaScript have been made use of to create the Chicken Zone application.

In a conclusive remark, we forward to assisting all poultry farmers, retailers, delivery agents and buyers in smoothly buying and selling of fresh poultry products in Uganda.