Roles of visual communication (outdoor advertising) in Kampala surbub. A case study made in wandegeya.

Abstract

The purpose of this study was to examine and understand how visual communication helps people navigate through Wandegeya a Kampala suburb using the interview and observation methods, with a sample of 100 people that work and those that carryout transactions in Wandegeya with students inclusive, these were selected on the basis of their interest, location and familiarity with these signage’s. There number was too high for the researcher to evaluate so a percentage of 30of the population was recommended for the sample population in order to obtain more representative results. I applied the observation and interview method using my phone to capture the images, a pen and a book to help me record what was said in the interview. In my findings some of the signage was put to close to each other, others are faded and bring about miscommunication. This is caused due to having one entrance to the building with various businesses and also is so close to each other more or less a strip of a wall is what separates them. In conclusion signage is key in promoting peoples business and evokes change in ones taste and preferences. With limited time the researcher spent most of the leisure time studying the area so as to overcome the element of not having good quality findings and managed to get them.