Effects of digital marketing and performance of small and medium enterprises in Uganda, Kikoni

Abstract

This dissertation is about the relationship between c-marketing and performance of SMEs. The objectives of the dissertation were to establish the relationship between c-marketing channels and performance of SMEs in Uganda, to assess the relationship between c-marketing techniques and performance of SMEs in Uganda, and to assess the benefits from Digital marketing that will increase performance of SMEs in Uganda. The researcher applied the self-administered questionnaire as an instrument in the collection of data. The questionnaire consisted of closed ended questions. The study used both purposive and random methods to sample the respondents. The findings show that Digital marketing also has six digital media communication channels. Digital marketing is not merely a trend that rises up and then withers. It becomes necessary and popular for many businesses to use. The website is very important, especially when the company conducts business online. The website, which is the outside appearance of the company, is like the representative in the digital distance and, the features of each channel are analyzed to give the reason for the small sized company to choose That study concludes that the is a relationship between c-marketing and performance of SMEs