Analysis of the influence of the modern fashion trends to the youth today (a case of study MTSIFA)

Abstract

This study was conducted to analyze the influences of modern fashion trends to the youth today (a case to study Mtsifa) this report had 5chapters and objectives which include; The main purpose of the study was to analyse how the modern fashion trends can be improved to benefit everyone. The specific objective included;  To identity which different fashion houses/brands can produce good trends that correspond with the culture. To analyse what impacts modern fashion trends on cultural wear To find out when indecency can be modernised with better comfortable looks. To find out why modern fashion trends have influenced the youth.

The study was conducted using a cross sectional study among respondents both male and female using a questionnaire with questions and statements that measure at Mtsifa. It was suggested that future research should be conducted to assess the relationship between the study variables and their impact no the youth in order to identify more influences of modern fashion trends on the youth and how best to deal with the youth’s choices. And so, my areas of interest were in finding out the major influences of the modern fashion trends that is, the ongoing fashion trends and how the youth have been highly influenced by different factors.. Chapter one of the report is an introduction. Chapter two contains literature review from various sources on the tackled topic. Chapter three has got methodology, tools and techniques and chapters four and five are results and findings and discussions the researcher used questionnaire, interview and direct observation techniques to collect data. The researcher collected data by visiting several libraries in Makerere for information from artifacts, magazines, journals, fashion blogs and visiting the internet for electronic versions of the information.