Factors influencing the gross profit percentage of supermarkets in Uganda: a case study in areas around Kampala District

Abstract

The main purpose of the study was to understand the factors influencing the gross profit percentage of supermarkets by the different suppliers in sub areas of Kampala county. The research mainly focused on a sample of 25 supermarkets which was got using simple random technique which was purposively where extensive quantitative research was conducted by use of questionnaires and observation. The study assessed the socio-demographic factors, the economic factors and users‟ attitudes and perceptions on contribution for maintenance and operation. The data obtained was captured in excel and analysis was done in SPSS. Univariate analysis was carried out mainly using frequency tables since most of the variables were categorical data, bivariate analysis was also done where chi-square distribution was used and conclusions were made at 5% level of significance.