Assessment of the potential for developing Nakayima tree as a culture and heritage tourism site

Abstract

The Nakayima tree, a significant cultural landmark in Uganda, holds immense potential for promoting heritage tourism. This study explored the unique cultural practices and attractions associated with the Nakayima tree to enhance its value as a tourism site. The primary objectives were; (1) To establish potential cultural practices and attractions that can be developed, (2) examine the benefits that local communities derive from the tree, and (3) assess community perceptions regarding its development as a cultural and heritage tourism site. Employing a mixed-methods approach, the research involved quantitative surveys and qualitative interviews with local residents and key informants. A total number of sixty (60) respondents were randomly sampled around Nakayima heritage site in Mubende district. Data analysis revealed a rich tapestry of cultural practices linked to the Nakayima tree, including traditional rituals, storytelling, and spiritual healing, alongside potential tourism developments such as camping facilities, artisan markets, and nature trails. Local communities reported benefits, including employment opportunities, revenue from offerings, and enhanced cultural preservation. However, perceptions varied, with many respondents recognizing the development of the site as an opportunity for economic growth, while also expressing concerns regarding cultural sensitivity and the necessity for sustainable tourism practices. In conclusion, the Nakayima tree possessed significant cultural and tourism potential, suggesting that developing this site into a heritage tourism destination could yield economic and social benefits for local communities, provided that cultural integrity and sustainability are prioritize.