Assessment of Sports goods Manufacturing drivers among selected organizations in Uganda.

Abstract

Aim of the study: To assess drivers and attitudes of sports good manufacturing among stakeholders from selected organizations in Uganda

Methodology: A cross sectional method was used, targeting national sports organizations, manufacturers, sports service and products providers. The target population included 70 respondents purposively sampled for enrolment and 62 participated in the study.

Results: Demographics; response rate (88.57%) - gender, males (72.58%) and female (27.42%); education, certificate (29%) diploma (16.13%), undergraduate (53.23%), PhD (2%); Drivers, local market demand as facilitator (F)74.19%, as a barrier (B) 25.81%, Export opportunities (F 62.9%, B 37.1%), Technological advancement (F 59.68%, B 40.32%), Government incentives (F 50%, B 50%), skilled labor (F 59.677%, B 40.32%); Production costs (F 27.42%, B 72.58%), Infrastructure (F 48.39%, B 51.61%), competition from imported goods (F 25.81%, B 74.19%); Optimistic views (62.9%), Pessimistic views (37.1%)

Conclusion: According to the study local market demands, export opportunity, technological advancements and skilled labor are perceived as drivers and production costs, infrastructure, competition from imported goods as barriers of sports goods manufacturing in the selected organizations respectively. However, the view on government incentives was balanced. The attitudes towards sports good manufacturing were generally positive. Further study is recommended to establish the state of sports good manufacturing in Uganda.