Assessing the opportunities, strength and limitations of cultural Tourism at Igongo Cultural Centre

Abstract

This study examined the prospective advantages, advantages, and difficulties of cultural tourism at the Igongo Cultural Centre in Western Uganda. The study used an explanatory research design to investigate unexplored waters in cultural tourism, guided by particular aims. Data were gathered using both quantitative and qualitative research approaches, including questionnaire surveys and in-depth interviews with a sample of 80 respondents, including management, staff, clients, and members of the local community. The demographic analysis revealed a gender imbalance in the tourism landscape, highlighting the need for greater gender inclusivity. The age distribution indicated the center's appeal across generations, with the majority falling within the 31 to 50 age group. Respondents exhibited diverse educational backgrounds, emphasizing the potential for tailored programs catering to a welleducated audience. Regarding cultural tourist attractions, the Nkwanzi Crafts shop emerged as a success, appreciated by 84% of respondents. The shop's fusion of traditional craftsmanship, local resources, and artistic ingenuity created an immersive cultural experience. Additionally, attractions like the Biharwe Eclipse Monument, the Museum, and musical instruments garnered recognition, indicating opportunities for enhanced marketing efforts. However, limitations to cultural tourism development were identified. Insufficient funding, limited marketing efforts, lack of cooperation among stakeholders, absence of comprehensive research, poor infrastructure, and lack of verifiable impact data were acknowledged as hindrances. These challenges call for sustainable financial support, comprehensive marketing strategies, stakeholder collaboration, robust research initiatives, improved infrastructure, and impact assessment mechanisms.