Browsing College of Health Sciences (CHS) by Title "The relationship between pharmaceutical promotional tools and prescribing patterns of antihypertensives amongst clinicians at entebbe regional referral hospital"
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The relationship between pharmaceutical promotional tools and prescribing patterns of antihypertensives amongst clinicians at entebbe regional referral hospital
(Makerere University, 2023-06-12)Pharmaceutical companies spend on average 20% or more of their budget on sales marketing. Most of these marketing activities are directed towards clinicians because prescription drugs constitute a primary source of revenue ...