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Factors affecting sales growth of small and medium enterprises in Kampala: a case study of Kikuubo traders
(Makerere University, 2021-02)
The main purpose of this study was to investigate factors affecting sales growth of SMEs in Kampala, A case study of Kikuubo. Specifically, the study sought to find out the effect of gender, trader’s age, their marital ...
Factors influencing the adoption of digital marketing among SMEs in Kampala: a case study of Kawempe division
(Makerere University, 2021-02)
Factors influencing digital marketing adoption among SMEs are phenomenon for the modern day business innovation. The purpose of the study was to find out the factors influencing the adoption of digital marketing among SMEs ...