Social media influence on academic achievement among university students

Abstract

Social Media Influence and Academic Achievement among University Students. The world today is celebrating the improvements in communication technology which has broadened the scope of communication through Information and Communication Technologies (ICTs). Modern Technology in communication no doubt has turned the entire world into a “Global village”. But as it is, technology like two sides of a coin, bring with it both negative and positive sides. It helps people to be better informed, enlightened, and keeping abreast with world developments. Technology exposes mankind to a better way of doing things: Social media sites include: Twitter, Yahoo Messenger, Face book Messenger, Blackberry Messenger (BBM), What’s app messenger, 2go messenger, Skype, Google talk, Google Messenger, iPhone and Androids. These media sites are used by most people to interact with old and new friends, physical or internet friends (Asemah and Edegoh, 20~2). The world has been changed rapidly by the evolution of technology; this has resulted into the use of technology as the best medium to explore the wide area of knowledge. The evolution of internet technology has led to its use as the best medium for communication. Whereby, two-third of the world’s internet population visits social media or blogging sites, thus serving as a communication and connection tool. Social media sites (SMs) are online Communities of Internet users who want to communicate with other users about areas of mutual interest, whether from a personal, business or academic perspective (William, Boyd, Densten,Chin, Diamond& Mergenthaler 2009). The millions of social media sites have transformed the thought of global village into a reality whereby billions of people communicate through social media sites. Numerous benefits have been obtained through distant communication through the use of social media sites.