Browsing School of Food Technology, Nutrition and Bioengeneering (SFTNB) Collection by Author "Wairindi, Benjamin"

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Harnessing E-commerce’s Potential in Food Product Marketing: A Case Study of Products Produced under the Makerere University Food Technology and Business Incubation Center (FTBIC).

Wairindi, Benjamin (Makerere University, 2022-03-09)

The digital economy is a growing phenomenon in Uganda. The advent of the COVID-19 pandemic has accelerated the need for online purchase of essential products such as foods. The purpose of this study was to illustrate ...