Browsing East African School of Library and Information Sciences (EASLIS) Collection by Subject "A digital marketing strategy"

Now showing items 1-1 of 1

    • A digital marketing strategy of national library of Uganda 

      Abaasa, Bran; Kahindi, Uthuman; Ayebare, Florence (Makerere University, 2024-08)
      The study aimed at developing a digital marketing strategy for National Library of Uganda services and resources. The objectives of the study were to find out the current marketing strategies, to find out the challenges ...