Browsing School of Forestry, Environmental and Geographical Sciences (SFEGS) by Title "The role of marketing entities in the development and conservation of cultural sites: a case study of Museums and the Uganda Tourism Board in the Kampala Metropolitan Area"
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The role of marketing entities in the development and conservation of cultural sites: a case study of Museums and the Uganda Tourism Board in the Kampala Metropolitan Area
(Makerere University, 2024-09)This study investigates the role of marketing entities in the development and conservation of cultural sites, focusing on museums and the Uganda Tourism Board (UTB) within the Kampala Metropolitan Area. Utilizing a ...