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Statistical Analysis of Social Media influence on Consumer Behavior among Makerere University Students
(Makerere University, 2019-08-14)
The growth of social media and social networks has influenced the way companies and retailers market their products and services to their target audience who are mainly the young people using these social media platforms. ...
Assessment of Consumer Attitude towards Online Advertisement in Uganda: Case Study of Internet Users in Makerere University - CoBAMS (School of Statistics)
(Makerere University, 2019-08-20)
Companies increasingly see Internet advertising as an important medium in reaching out to consumers in 21st Century. The number of Internet users around the world including Uganda in today’s world are increasing as almost ...