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    Statistical Analysis of Social Media influence on Consumer Behavior among Makerere University Students 

    Namyenya, Doreen (Makerere University, 2019-08-14)
    The growth of social media and social networks has influenced the way companies and retailers market their products and services to their target audience who are mainly the young people using these social media platforms. ...
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    The determinants of Social Media Usage among Under Graduate Students: a case study of School of Statistics and Planning. 

    Nakalembe, Esther Filomera (Makerere University, 2019-09)
    This study focused on the determinants of social media usage among under graduate students at school of statistics and planning. The study was initiated as a result of students using social media sites being influenced by ...
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    Effect of OTT Tax on Students Welfare: Case Study of Makerere University 

    Mutesa, Apolonia (Makerere University, 2019-09-25)
    The effect of OTT tax on students welfare research was conducted by Mutesa Apolonia in Uganda at Makerere University school of statistics and planning for four month (January to April) 2019 for the partial fulfillment of ...
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    Assessment of the Effect of Social Media Tax on Social Media Usage among University Undergraduate Students: A Case Study of Makerere University School of Statistics and Planning. 

    Nekesa Justine (Makerere University, 2019-08-13)
    In an effort to determine the impact of social media tax on social media usage among university students, a descriptive study was conducted using a questionnaire administered to a randomly selected sample of 119 students ...

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    AuthorMutesa, Apolonia (1)Nakalembe, Esther Filomera (1)Namyenya, Doreen (1)Nekesa Justine (1)Subject
    Makerere University (4)
    Social media (4)
    Uganda (3)School of Statistics and Planning (2)Social media tax (2)Social media usage (2)Undergraduate students (2)Consumer behavior (1)Consumers (1)Makerere University Students (1)... View MoreDate Issued2019 (4)

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