Browsing School of Forestry, Environmental and Geographical Sciences (SFEGS) Collection by Title "The marketing mix and customer satisfaction in hotel enterprises: A case study of Jinja Nile Resort Hotel"
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The marketing mix and customer satisfaction in hotel enterprises: A case study of Jinja Nile Resort Hotel
(Makerere University, 2019-10-01)This dissertation is aimed at discovering the impacts of traditional marketing mix elements on customer satisfaction in a hotel enterprise with a case study of Jinja Nile Resort hotel. In this case the traditional elements ...