Strategies for marketing the Electoral Commission Information and resource center (ECIRC) services

Abstract

The research conducted wasto propose strategies for marketing the Electoral Commission Information and resource center as a partial fulfillment of the requirements to attain a Bachelor’s Degree in Library and Information Science at Makerere University. The objectives of the study were to assess the current status of marketing information services, to find out challenges faced in marketing informationservices, to propose marketing strategies for the Electoral Commission Information and Resource center. The sample size used was 30 respondents, one (1) head of library department, three (3) librarians and twenty-six (26) library users.Both interviews and questionnaire questions were used to collect data. The study identified that theElectoral Commission information and resource center uses mostly traditional means of marketing libraries services such as notice boards andbrochures to market its resources and services to users which do not reach to a wide variety of users. The study therefore proposed marketing strategies which would provide the use of social media communication channels like facebook, twitter, websites, Google+. The study concluded that there was need to develop marketing strategies for the Electoral Commission information and resource center and recommended among others that training and acquiring new marketing skills, improving marketing services, provision of internet services, updating information materials.