Browsing Margaret Trowell School of Industrial and Fine Arts (MTSIFA) by Title "Photography in advertising clothing business and its impact on consumer purchase decision making"
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Photography in advertising clothing business and its impact on consumer purchase decision making
(Makerere university, 2023-06-12)The research employed a mixed-methods approach, combining quantitative surveys and qualitative interviews. The quantitative phase will involve surveying a diverse sample of clothing consumers to gather data on their ...