The effect of the communication model of persuasion and attitude change on HIV/AIDS in Uganda: a case study of Rwamwanja refugee settlement Kamwenge District

Abstract

It was a common belief that attitude change on HIV/AIDS in Uganda was influenced by the type 0f the communication model of persuasion and this belief guided many Ugandans in preventing and avoiding HIV/AIDS. Many researchers tried to measure the influence of communication model of persuasion to attitude change on HIV/AIDS to extend this literature by looking at the influence of the effect of the communication model of persuasion and attitude change on HIV/AIDS in Uganda in Rwamwanja refugee settlement Kamwenge district. The study was be guided by the following objectives; 1. To assess the effect of source variables on attitude change. 2 To evaluate the impact of message variables on change of attitude. 3. To determine the impact of channel variables on attitude change. 4. To establish the influence of target/receiver variables on attitude change. The study adopted a quantitative research design with a sample size of 52 respondents from a population of 60 workers and Questionnaires were used to collect data. Validity of data collection tools was achieved through consultation with research experts and reliability of data collection instruments of this study was determined using the co efficient alpha (also known as Cronbach’s alpha) before the actual collection of data. The data collected was analyzed using the frequencies, percentages and Pearson product moment correlation coefficient.