Images speak louder than words, an analytical study of images for food and beverage labels made in Uganda.

Abstract

The study was set to analyze the image quality on food and beverage product labels made in Uganda. It was guided by the objectives in chapter one which include; To identify a selection of branded food and beverage products made in Uganda. To categorize the products into the two categories of foods and beverages in regard to quality. To analyze the quality for the images embedded in the designs for the labels of the selected foods and beverages. The report has chapter two which is composed of the literature review and this study is mostly indicating the reviews, articles and references of different people about the analysis on the image quality of food and beverage product labels made in Uganda. Its’ data was collected by the use of questionnaire and interview guide and during data collection purposive sampling was used. Both quantitative and qualitative research methodologies were used as descriptive research design was employed as a sample size of 80 respondents was. The research was conducted in Makerere University at the faculty of food technology and nutrition and in the manufacturing companies in Kampala. In conclusion, the purpose of the study was to analyze the image quality on food and beverage product labels made in Uganda. The research was made to help different food companies in Uganda on how to improve the image quality put on their food product labels so as to get a wider market for their products.