Audience feedback to guild campaign messages: interpretation and responses

Abstract

This study is aimed at examining the kind of feedback that guild aspirants obtain from the electorate when campaign messages are communicated out to them. It presents the introduction and background of the study and the methodology used to conduct the research. The study employs the qualitative research approach and largely uses observation and interviews conducted with two guild aspirants in collecting the data. Several literature related to feedback in political campaigns is reviewed in the third chapter. And in the fourth chapter, the findings of the research are presented in which the kinds of feedback received from voters are analyzed, and how this feedback is interpreted and used in restructuring the campaign strategies of guild candidates. The concluding chapter presents deductions drawn from the findings of the research and suggests areas for further research.