A digital marketing strategy to create awareness about for could you? menstrual cups among makerere university female students residing in halls and hostels of residence

Abstract

This reflective report discusses a project that addressed substantive issues of period poverty and sustainable menstrual health solutions. The project aimed to raise awareness about CouldYou? menstrual cups as an affordable and eco-friendly alternative to disposable pads, while also tackling limited knowledge and stigmas surrounding menstrual cups. The report explores the methods used for information gathering, ethical considerations, challenges encountered, lessons learned, the connection between theoretical knowledge and practical work and future improvements. The project aimed to make a positive impact on period poverty and promote sustainable menstrual health solutions.