An Agumented Reality mobile Application for improving the online shopping experience

Date
2022-11-16
Authors
Nakisozi, Lwantale Martha
Banshemera, Benadette
Chambaga, Abudlah
Nagwere, Rhodin Emmanuel
Journal Title
Journal ISSN
Volume Title
Publisher
Makerere University
Abstract
An augmented reality mobile application was designed and developed for a selected online retail business, and that was a furniture store. Our respondents interacted with the mobile application and usage was validated thereby finding a significant relationship existing between behavioral intention and consumer adoption of our augmented reality feature that will enhance their online shopping experience. The consequent output of our project study was therefore an augmented reality gateway or feature that can be added to existing online shopping platforms to improve their online shopping experience.
Description
Undergraduate dissertation
Keywords
Augmented reality, Online shopping
Citation
Nakisozi, L. M. (2022). An Augmented Reality mobile Application for improving the online shopping experience (Unpublished dissertation) Kampala: Makerere University