Mobile-based poultry product sales and marketing application (MPPSAMA)

Abstract

Poultry farming, a critical component of Uganda's agricultural sector, significantly contributes to economic development and food security. Despite its importance, the poultry industry faces challenges, including inefficient market coordination and limited access to profitable markets. This study proposes the development of a Mobile-Based Poultry Product Sales and Marketing Application (MPPSAMA) designed to address these challenges by connecting farmers directly with buyers, providing real-time market information, and streamlining the sales process. The research adopted stratified sampling to gather data from poultry farmers and buyers in the Kampala and Wakiso regions. Data collection methods included interviews and questionnaires, enabling the collection of comprehensive insights into the current marketing practices, challenges, and user preferences for a mobile-based solution. The Agile System Development Life Cycle (SDLC) was employed to develop the application, ensuring a user-centric and iterative approach. The literature review highlights the significance of poultry farming in Uganda and the potential of digital solutions to enhance market efficiency. It also underscores the challenges of technology adoption in rural areas due to limited internet access and inadequate infrastructure. The study's findings emphasize the need for a centralized platform to improve market coordination, reduce product waste, and increase profitability for farmers. The mobile application aims to bridge the gap between poultry farmers and buyers, providing a reliable and efficient platform for marketing poultry products. By leveraging technology, the application seeks to transform the poultry sector in Uganda, promoting sustainable growth and enhancing food security. The study concludes that the successful implementation of this digital solution can significantly impact the livelihoods of poultry farmers and contribute to the overall development of the poultry industry in Uganda.