Poverty beliefs and business performance among women in business in Wandegeya Market

Abstract

The study was aimed at finding out the relationship between poverty beliefs and business performance among woman in Wandegeya market. The study adopted a quantitative study design which was correlation in nature. Simple random sampling technique was used to draw a sample from the population. Most of the women asked for money in order to fill in the questionnaires but the researcher was unable to grant their wishes which brought down the number of respondents. 55 respondents from the population were used, data was collected from respondents using questionnaires and entered in the computer for analysis through statistical package for social science (SPSS) software version 23. Descriptive statistics showed that 100% were women, majority were between 31-40 years of age (32.7%). Results from Pearson product moment correlation coefficient (r) further indicated that there was a significant negative relationship between poverty beliefs and business performance, (r= 0.10, p>0.05). Therefore, the present study provides a basis and implication for the further investigation on the relationship between poverty beliefs and business performance among women. It was recommended that the government support women in various ways to come out of poverty.