Building new theatre audiences through adaptation of television series to stage performances in Uganda

Abstract

This report presents an evaluation of how the adaptation of television series into stage performances can boost audience turn up for theatre. The study’s main concern was discovering the mechanism through which new theatre audiences may be build. The study focused on television series, and how the adaptation of such series to theatre stage performance can be a tool for building new theatre audiences. The report further presents other possible avenues for building new theatre audiences.

The study mainly centered on three TV series namely; Tendo Sisters, Byansi and Nawolovu which were all staged in theatre. The researcher analyzed the impact of these theatre shows and the audience turn up which formed the basis of the researcher’s argument.

A mixed form research design that included both the Qualitative and Quantitative research forms was used to collect and analyze data. The study had two main sample groups which included the TV series’ producers and the TV viewers/theatre audiences. The research tools that were used include; Questionnaires, interviews, Library and participant observation.

This report presents the findings of the research, describing the implications of adapting TV series towards building new theatre audiences and its viability in boosting theatre viewership. The report ends with a summary of the findings, a general conclusion and the recommendations made by the researcher basing on the findings.