Factors affecting demand for pasteurized milk products in Nakawa division, Kampala district.

Abstract

This study assessed the factors affecting demand for pasteurized milk products within Nakawa division. To identify the different pasteurized milk products bought, to characterize the consumers of pasteurized milk products and to determine the effect of packaging materials to the consumer demand for pasteurized milk products the data collected was from different supermarkets like shoprite, capital shoppers, I used convenient sampling which was applied to 150 buyers in Nakawa division .The results indicated that buyers for pasteurized milk products were differing in age, education levels and mostly post graduate buyers were the most buyers of the pasteurized milk products .the study discovered that most buyers preferred paper laminator as the packaging material with a frequency of 75 buyers because they conceded it to be safe. As regards to the gender, majority of the respondents were female 57.3% while the male were closely at 42.7%. This therefore indicates that more female buyers buy more milk than men. This was because women are care takers at home and they usually know the importance of milk to the kids and as whole family members. Jesa bland was the most demanded milk bland by age brackets 20-29 years, lato was demanded by the age bracket 10- 19 years since the bland was new in the market so that’s why it was most demanded by the young age, the research showed that buyers above 50 years of age buy less products and they do not like mega milk and UHT and the age bracket 30-39 years did not like UHT milk There was a significant on gender and it showed that male were affected by p value of 0.02<0.05and its effect causes the increase in the demand levels by 1.6 of the lato milk. There was a relationship between the age of 30-39 and 40-49 years with a significance figure of 0.04<0.05, 0.02<0.05 respectively this showed that age between 30-49 though they had the significance their demand decreases by a negative on a coefficient which means that they do not trust it. post graduate showed that it was significant with0.009<0.05 meaning that the buyers of the lato milk were highly educated, and quality, packaging material ,price ,distance, other education levels and the age between 20-29 and above 50 were not significant on the demand for lato milk bland. Processors should understand and do more research on consumers and their purchase behavior so as to know the factors that attract them to buy milk