Contribution of branding stratages to business growth in Kampala: a case study of herbal companies.
Kaleeba, Simon Peter
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A number of studies has been carried out throughout the world to assess how branding has affected business growth thus the research carried out in this book to find out the contribution of branding strategies to business growth with a major case study of herbal based companies in Kampala Uganda due to the increased demand in herbal supplements, health functional foods, herbs based energy drinks and skin cares like "kyogero" (a common mixture of local herbs used on new born babies)in the area. Most of these herbal products were originally considered to be related to traditional norms or customs that are suspected to be satanic, evil, ineffective and at times goes against people's religious views but due to the different branding strategies, most of these products have been publicly accepted, embraced and sold openly in most of the shops in Kampala by different people because of different branding strategies like packaging, sticker application, advertisement among others.