A business plan for marketing information resources and services in St. Lawrence University Library
Akampurira, Fortunate Mary
MetadataShow full item record
This study aimed at designing a business plan for library services of St. Lawrence University. The study objectives were; to identify the services offered by St. Lawrence University Library, to find out the importance of marketing of its information services, to identify the considerations for designing a business plan for the Library information services, to establish the best strategies and techniques for marketing of Library information services and to propose a business plan for St. Lawrence University Library. The study employed a case study research design. A total of 70 respondents including 2 Librarians, 68 Students were sampled from a total population 226. Questionnaire, interview and observation were the data collection methods used during the study. The data was analyzed by use of frequency tables, percentages and mean score and the results of the data analyzed revealed that the need for marketing library and information services is to achieve the objectives of the library and enlighten the users on the relevance of library use. The study findings show that; lack of funds and lack of facilities to market library services. It was also found out that major need for marketing information services at St. Lawrence University was; to achieve the objectives of the library and to enlighten the users on the relevance of library use. It was also evidenced from the findings that the major problems hindering effective Marketing of Library information services include: inadequate fund, lack of training in marketing, poor access to information technology and lack of facilities to market Library information services. The study recommended that more funds should be allocated to St. Lawrence University to ensure marketing of its services. It was also recommended that trainings, workshops, seminars should be organized for Librarians to enlighten them on how to market library services. From the study findings, it was concluded that a business plan of library information services is necessary in order to achieve the objectives of the library and to enlighten the users on the relevance of library use.