| dc.contributor.author | Gwokyalya, Safina | |
| dc.date.accessioned | 2021-09-28T14:16:12Z | |
| dc.date.available | 2021-09-28T14:16:12Z | |
| dc.date.issued | 2018-08-03 | |
| dc.identifier.citation | Gwokyalya, S. (2018). A marketing plan for the binding services of Makerere University Main Library. Undergraduate disserattion. Makerere University. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12281/10954 | |
| dc.description | A dissertation submitted to the Department of Library and Information Science in partial fulfillment for the requirement for award of a Bachelors Degree of Library and Information Science of Makerere university | en_US |
| dc.description.abstract | The puq1ose of the study was to design a marketing plan for the binding services of Makererc University Main Library. The objectives which guided the study were to; find out the marketing plan for the binding services. Identify the problems in the marketing plan for the binding. services. examine the causes of problems in the marketing plan for the binding services. explore the strategies for enhancing the marketing plan for the binding services and make recommendation for the marketing plan for the binding services of Makerere University Main Library. The study used mainly descriptive methods were such as Questionnaires and documentary review the major sources of primary data and these were structured. It was further noted that the findings were presented in tables and these were expressed in frequencies and percentages. Interpretation was done and discussions were bused on the stated objectives of the study. The results of the study showed that there is a need or a marketing plan for binding services in order to increase on the market of the services. Moreover, strategies were pointed like.
The study was based on a sample size of 44 that was drawn from a population of 50. The study used simple random sampling techniques | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Binding services | en_US |
| dc.subject | Makerere University Library | en_US |
| dc.subject | Marketing library | en_US |
| dc.title | A marketing plan for the binding services of Makerere University Main Library | en_US |
| dc.type | Thesis | en_US |
