Strategies for improved marketing art works from Margaret Trowel School of Industrial and Fine Arts.

Abstract

This research was conducted with the major purpose of the study being to identify why artworks from Makerere University are not marketed effectively to both Ugandans and at the international levels.It was based on the following objectives,to identify why art works from Makerere University are not marketed in Uganda and at the international level, To investigate key element that were likely to influence marketing of art to the society and beyond and To provide an analysis on what were the challenges of marketing art works. This was due to the fact that most artists find it hard to penetrate the local and international markets when it comes to selling their artworks. The purpose of the study was to identify why art works from Makerere University were/are not marketed in Uganda and at the international level.The study discussed the review of related literature that related to the study area. It was based on the research objectives and research questions, the research methodology employed in the study was cross sectional research design, it adopted both quantitative and qualitative data. This was because It the subject under investigation. The study population was selected using random and purposive Sampling, data was collected using both questionnaires, document reviews and Interviews and was analyzed using excel program to compute calculations. The research also was presented using tables and findings that were discussed basing on the study findings obtained from the field. The research found out that there were no art works produced by students of Margaret Trowel School of industrial and fine art that were found in art shops and galleries around Kampala and some of the artworks which were found there were produced by lectures, like professor Kyeyune. Hence an obstacle to the marketing of art works. The study also revealed that students from other colleges within the university knew nothing about the art school of Makerere University adding on that art students are shy and not proud of their course to the extent of not introducing what they do to fellow students whom they don’t study with at MTSIFA. This played a big role in failing artworks in Makerere University from being exposed to other people beyond MTSIFA and Uganda as well.