Effects of providing market information on coffee farmers market participation in Kibinge Subcounty, Bukomasimbi district.

Abstract

This study evaluated the impact of marketing information to coffee farmers in Kibinge Sub County, Bukomasimbi district. The objectives of the study were; to determine the methods through which coffee farmers receive or access market information and to determine the challenges coffee farmers face during accessing market information. The study used descriptive longitudinal approach, both qualitative and quantitative methods of data collection was used to collect data from a sample of 48 respondents. The study respondents were coffee farmers and traders of kibinge Sub County, Bukomasimbi district, who were selected using purposive and stratified simple random sampling into the sample. Questionnaire was used for data collection. The study shows that farmers and traders mainly produce and deal in Robusta coffee. The study also established that farmers use word of mouth from other farmers and traders as source of their information. The study recommends that; coffee farmers should do market assessment/research and ever to be in media to get update about the current price changes and that the government should regulate the market for the coffee such that the coffee farmers can benefit from their farming activities not to be cheated by middle men.