| dc.description.abstract | The study assessed the pricing strategies that hotels adopted in order to recover from Covid19 pandemic as well as attract the domestic tourist market. It was guided by three main objectives: to establish the decisions hotels made to keep afloat, to establish the pricing techniques used by hotels during covid-19 pandemic, to trigger domestic tourism demand and to examine how hotels optimized revenue during low demand and high production costs. Two hotels were considered: Fairway Boutique Hotel Kampala and Source of the Nile Hotel Namanve. The data was collected from a total sample of 40 respondents which included 20 respondents from Fairway Boutique Hotel and 20 from source of the Nile hotel. The data collected was arranged, sorted, categorized, summarized and entered into SPSS to generate statistical summaries. Data was analyzed in SPSS and inferential analysis was done based on Chi-Square test to examine relationships between study variables. Findings revealed that the pricing techniques that were used by hotels during covid-19 pandemic to trigger domestic tourism demand included; penetration pricing, market segmentation pricing, discount pricing, bundle pricing, length of stay pricing, economy pricing, and competitive pricing all of which were aimed at increasing domestic consumption of hotel products and services, the study also revealed that the decisions which were done by different hotel managers to stay afloat included cutting charges on some services, proper revenue management , reducing on energy usage, reduction of staff and lastly findings of the study revealed ways on how to optimize revenue during low demand and high production costs which included persuading customers to spend more, controlling labor costs, encouraging guests to opt for superior services and boosting low demand. The study recommends that there should be more partnerships amongst the tourism and hospitality stakeholders which shall promote working relations, improved marketing and advertising of hotel products and services to the domestic market to increase their demand as well as ensuring proper financial management and fair pricing of hotel products and services in crisis situations like Covid-19 which was supported by 67% of the respondents interviewed. | en_US |
