Investigating the roles of design advertisement around Wandegeya

Abstract

The study was aimed at investigating the role of advertisement around Wandegeya. The specific research problem of the study was to explore the relevance of design advertisement around Wandegeya. This therefore set to show the significance of design advertisement and more so establishes the underlying factors behind the modes of advertisement used in and around Wandegeya. The study was guided by the following objectives 1. To find out the historical background of design advertisement around Wandegeya 2. To find out the residents interpretation on how they perceive design communication. 3. To find out the different modes of design advertisement used in Wandegeya. 4. To investigate the qualities considered when selecting the modes outdoor design advertisement. The research study used both qualitative and purposive methods. The population samples were residents of Wandegeya. The respondents were interviewed and also given questionnaires which were later collected after being filled. The researcher also used interviewguides, questionnaires and direct observation guided and observation check lists which wereapplied as data collection methods. Finding revealed that role of graphic design around Wandegeya was still questionable due to that information collected from the respondents on how they interpret the images and text displayed on the different modes of advertisement used in Wandegeya area. Many revealed that images were so much considered and the text neglected which meant that the message was not fully interpreted. The neglected text is composed of the relevant information about the existing products and services displayed on the modes of advertisement. This text should be simplified or designed in a way that pulls clients attention to read it and internalize it well for a richer knowledge of the products and services on market. The researcher recommended that a clear survey must be carried out by the different stake holders in the advertising business in order to access and more so evaluate the effectiveness of the different modes of advertisement used in order to find out their responses on how they interact with the modes of advertisement, message interpretation, imagery and text alignment, perception and ideology, this could help them understand well consumer behaviors and also establish clear factors that could be used to understand consumer needs and wants hence attracting wider markets through interactive design advertisement.