Social media platform for marketing Our Lady of Africa Secondary School Namilyango, Library

Abstract

The main purpose of this project was to design a social media platform for marketing library services at Our Lady of Africa SS. The objectives of the study were to; establish the services at our Lady of Africa Library, find out the current marketing tools used at Our Lady of Africa SS library, establish the challenges faced in marketing Our Lady of Africa SS Library and design a social media platform for marketing library services at Our Lady of Africa SS. The sample size composed of 70 respondents, 65 students and 5 library staff; data triangulation was used in order to use a variety of data sources and multiple methods when collecting data based on the interview, questionnaires, observation and document review methods. Data was analyzed using the different data process that enabled the researcher to eliminate any erroneous data. Findings indicate that the services provided by Our Lady of Africa SSS Library include Current Awareness Services, orientation services, user education, and security to the library among others. The current marketing tools used by the library are the use of notice boards to notify the users and use of mouth to mouth to make the users able to know the different library materials available Some of the challenges faced in marketing include; long queues, librarian too busy, delayed feedback. The project designed a social media platform for marketing the library. It was concluded that this social media platform is better than the current marketing strategy utilized by the library and will improve on service delivery at Our Lady of Africa SS Library. The research recommends that the management of Our Lady of Africa SS should adopt the proposed social media platform because it does not require a lot of money to operate and the library staff should be trained on how to use the platform to be able to meet the needs of the users. In addition, training should be conducted for the library staff about the entire set up of the platform so that they can fully utilize it for marketing the library services.