Browsing College of Agricultural and Environmental Sciences (CAES) by Subject "Marketing"
Now showing items 1-12 of 12
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Assessing the effectiveness of the strategies adopted to promote Cultural Tourism in Bunyoro Kingdom. A case study of Mparo tombs and Bunyoro Kitara Kingdon Palace
(2022-11-02)Although various studies on cultural tourism promotional areas have been undertaken, most of them have concentrated on other factors such as the potentials of heritage sites as potential tourist destination rather than the ... -
Assessment of factors influencing participation in domestic tourism at the source of the Nile, Jinja-Uganda
(Makerere University, 2022-11-23)Domestic tourism has for a long time proved to be a cornerstone to both global and regional economic growth and development and has greatly impacted on Uganda’s GDP and economic development, however, despite the continued ... -
Collective marketing and profitability of tomatoes among small scale farmers in Mpeefu sub county Kagadi district.
(Makerere University, 2023-08)This special project report was compiled after conducting a survey on the impact of collective marketing on profitability of tomato farmers in Kagadi district. Despite the significant roles of farmer groups in collective ... -
Determinants of women's participation in coffee production and marketing in Mubende District.
(Makerere University, 2023-07-24)The study sought to examine determinants of women’s participation in coffee production and marketing in Mubende District, Uganda. The study specific objectives were; to examine the roles women, play in coffee production ... -
The economics of groundnut production and marketing: a case study Kaberamaido Kalaki sub-county, Teso sub-region.
(Makerere University, 2019)Groundnut is one of the dominant crops in Uganda that enable most of smallholder farmers earn both food and income. It is one of the biggest sources of fats, protein, carbohydrates, and vitamins for human consumption. The ... -
The factors affecting women participation in milk production and marketing in the selected districts
(Makerere University, 2021-04)This study assessed the factors affecting women participation in milk production and marketing in selected districtsin Uganda. A sample of 200 milk farmers of the total population participated in the survey. Women participation ... -
Harnessing E-commerce’s Potential in Food Product Marketing: A Case Study of Products Produced under the Makerere University Food Technology and Business Incubation Center (FTBIC).
(Makerere University, 2022-03-09)The digital economy is a growing phenomenon in Uganda. The advent of the COVID-19 pandemic has accelerated the need for online purchase of essential products such as foods. The purpose of this study was to illustrate ... -
Impact of COVID 19 on production and marketing of milk among dairy farmers in Kiboga district
(Makerere University, 2022-05-15)The study assessed impacts of COVID-19 on production and marketing of milk among dairy farmers in Ddwaniro, Kyekumbya and Kayera sub counties in Kiboga district. A sample of 150 dairy farmers were interviewed during ... -
Marketing and efficiency of raw beef supply in Kampala
(Makerere University, 2021)Worldwide, bovine meat output rose to 71.1 million tonnes in 2020, up 2.1 percent from 2017, principally originated in five leading producing countries. Uganda has 14.2 million cattle, of which 13.3 million are indigenous ... -
Novel and innovative ways of marketing and promoting culture based tourism for the improvement of community livelihoods
(Makerere University, 2022-02-18)Like most countries in the world, culture-based tourism in Uganda can form a crucial part of community livelihood development by providing market for locally made goods and services, catalyzing physical infrastructure ... -
Opportunities and Constraints of Using Social Media in Tourism Marketing: A Case Study of Tour Companies in Kampala
(Makerere University, 2019-08-22) -
Profitability and post harvest losses associated with the Marketing of fresh beans in major markets in Kampala.
(Makerere University, 2023-08)