Browsing College of Business and Management Sciences (CoBAMS) by Subject "Advertising"
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Effects of advertising on alcohol consumption among the youth in Kampala
(Makerere University, 2023-10)Developing countries are affected disproportionately by a large burden of alcohol-related problems. With a mortality rate of 1.67 per 100,000 of the population in Uganda and 3 million deaths every year globally, alcohol ... -
The effects of advertising to sales performance. a case study of Green Oasis guesthouse, tour and travels, Kalongo Agago district, Uganda.
(Makerere University, 2023-07)The study was carried to investigate the effects of advertising to sales performance in Green Oasis Guest House. It was guided by a number of objectives, which is to know different advertising mechanism employed in the ...