Browsing College of Business and Management Sciences (CoBAMS) by Subject "Online shopping"
Now showing items 1-14 of 14
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Analysing the Effects of Consumer Perception, Awareness and Trust on Willingness to Adopt Online Shopping: A Case Study of Kampala Central, Uganda
(Makerere University, 2019-11-19)This study was conducted in Kampala Central, Kampala district. The purpose of the study was to analyse the effect of customer perception, customer awareness, and customer trust on willingness to adopt online shopping in ... -
Assessment of factors influencing online shopping among university students: case study of School of Statistics and Planning, Makerere University
(Makerere University, 2021-01)The main objective of the study was to assess factors influencing online shopping among university students. The study interviewed a sample 100 third year students from the five courses at school of Statistics and Planning, ... -
Assessment of the knowledge, attitude and response to online shopping among university students. A case study of Makerere University College of Business and Management Sciences (CoBAMS)
(Makerere University, 2023-08)Background: Online sales and purchases/ E-commerce is growing at unprecedented. However, general knowledge, attitudes and response to online shopping are poorly understood. This study aimed to assess the knowledge, attitude ... -
Determinants of online shopping among university students in Uganda: a case study of Makerere University
(Makerere University, 2022-11)This study sought to identify the determinants of online shopping among university students in Uganda. The survey involved a sample of 200 Makerere university students. The statistical technique used was multiple logistic ... -
Factors affecting consumer adoption of online shopping (a case study of Makerere University Kampala)
(Makerere University, 2022-03)The purpose of the study was to establish the factors influencing adoption of online shopping by customers in Kampala. Specifically, the study determined the association between respondents’ socio-demographic characteristics ... -
Factors affecting customer adoption of online shopping: a case study of Makerere University Kampala
(Makerere University, 2020-12)The purpose of the study was to establish the factors influencing adoption of online shopping by customers in Kampala with the specific objectives as determining relationship between individual demographic characteristics ... -
Factors influencing online shopping adoption among students in higher institutions of learning : case study of School of Statistics and Planning
(Makerere University, 2022-12)The objective of the study was to identify the factors that influence adoption of online shopping among students at Makerere University specifically those at School of Statistics and Planning. Specifically subjective norms, ... -
Factors influencing online shopping among university students: a case study of Makerere University Main Campus Students
(Makerere University, 2022-11)The study was carried out at Makerere University Kampala City. The objective of the study was to find out the factors influencing online shopping behavior among University students of Makerere University. The research ... -
Factors influencing online shopping behaviors among the youth around Kampala
(Makerere University, 2022-04)The general objective of this study was to determine the factors influencing online buying behavior among the youth around Kampala. The study was guided by three specific objectives, which included, assessing how perceived ... -
Factors influencing online shopping of undergraduate students at Makerere University
(Makerere University, 2023-11)The study was carried out at Makerere University. The objective of the study was to find out the factors influencing online shopping behavior among university students of Makerere University. The research methodology for ... -
Factors influencing the adoption of online shopping among University students
(Makerere University, 2022-04)The general objective of this study was to determine the factors influencing the adoption of online shopping among university students. The study used a descriptive research design and the study population included 7005 ... -
Factors that influence online shopping among university students at School of Statistics and Planning, Makerere University
(Makerere University, 2022-03)The objective of this study was to assess the factors that significantly influence the young consumer's participation in online shopping. This was to enable the researcher to determine what exactly influences the university ... -
Perceived risk factors associated with online shopping: a case of school of Statistics and Planning, Makerere University
(Makerere University, 2022-11)The purpose of this study is to establish the perceived risk factors associated with online purchasing among students at the School of Statistics and Planning basing on the following objectives; to evaluate the risk factors ... -
A study on factors influencing online shopping amongst University Students at the School of Statistics and Planning (SSP)
(Makerere University, 2023-10)In this study, we investigated the online shopping behavior of university students at the School of Statistics and Planning (SSP), aiming to identify the factors influencing the frequency of their online shopping. Our ...