Browsing College of Business and Management Sciences (CoBAMS) by Title "Analysing the Effects of Consumer Perception, Awareness and Trust on Willingness to Adopt Online Shopping: A Case Study of Kampala Central, Uganda"
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Analysing the Effects of Consumer Perception, Awareness and Trust on Willingness to Adopt Online Shopping: A Case Study of Kampala Central, Uganda
(Makerere University, 2019-11-19)This study was conducted in Kampala Central, Kampala district. The purpose of the study was to analyse the effect of customer perception, customer awareness, and customer trust on willingness to adopt online shopping in ...