Browsing College of Business and Management Sciences (CoBAMS) by Title "Analysis of the determinants of customers` purchase intention in the beauty industry: effect of social media, case study Kawempe division."
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Analysis of the determinants of customers` purchase intention in the beauty industry: effect of social media, case study Kawempe division.
(Makerere University, 2023-06)The main objective of this study was to analyze the determinants of customers` purchase intention in the beauty industry: effect of social media, case study of kawempe division. Specifically, the study analyzed: (i) to ...