Browsing College of Business and Management Sciences (CoBAMS) by Title "Effect of advertising in the soft drink market on consumer behaviour : A case study of COCA-COLA in Makerere University"
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Effect of advertising in the soft drink market on consumer behaviour : A case study of COCA-COLA in Makerere University
(2019)In an era of high degree of competitiveness, if there is one prerequisite to give businesses a competitive edge, it is the need to advertise effectively and efficiently. Since so much money is being devoted to advertising, ...