Browsing College of Business and Management Sciences (CoBAMS) by Title "Effect of brand awareness on consumer purchase intention: a case study of Coca-Cola-Namanve Plant"
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Effect of brand awareness on consumer purchase intention: a case study of Coca-Cola-Namanve Plant
(Makerere university, 2022-03)The study aimed at establishing the effect of brand awareness on consumer purchase intention. The study objectives included: to find out the extent to which Century bottling company conducts promotional activities, to ...