Browsing College of Business and Management Sciences (CoBAMS) by Title "Socio-demographic factors influencing the adoption of digital marketing among small and medium enterprises: (a case study of Kikuubo)"
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Socio-demographic factors influencing the adoption of digital marketing among small and medium enterprises: (a case study of Kikuubo)
(Makerere University, 2022-04-26)The study was conducted to assess the Social demographic factors influencing the adoption of digital marketing among SMEs in Kikuubo Kampala. The specific objectives of the study were to examine the relationship between ...