Browsing College of Engineering, Design, Art and Technology (CEDAT) by Title "The effect of internal brand development and buyer characteristics on brand communication effectiveness: a case study of Senator extra lager around Kampala district."
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The effect of internal brand development and buyer characteristics on brand communication effectiveness: a case study of Senator extra lager around Kampala district.
(2021-03-09)The study was prompted by the fact that the sales performance of Senator Extra Lager has not improved over the last two years inspite of the promotional efforts accorded to it by Uganda Breweries Ltd. This study was ...